Spectrum Attain has promoted Dan Callahan to senior vice chairman and chief income officer.
He takes over for Jason Brown who was named government vice chairman of Spectrum Attain earlier this 12 months.
Callahan shall be answerable for all income technology actions at Spectrum Attain and can proceed to report back to Brown and relies in New York Metropolis.
Callahan joined Spectrum Attain in 2023 as group vp of Nationwide Promoting Gross sales, overseeing Conventional, Streaming, Addressable, Programmatic, Political, Unreserved and Consumer Direct channels. Throughout this time, he has successfully reshaped his group, helped refine the Spectrum Attain go-to-market positioning, recognized new income streams and exceeded income targets.
“Dan’s dedication to enhancing the subsequent technology of promoting capabilities has been instrumental in driving income progress throughout the evolving panorama,” mentioned Brown. “His robust give attention to collaboration and innovation will play an important function in advancing our data-driven, extremely focused promoting methods for purchasers.”
Earlier than becoming a member of Spectrum Attain, Callahan spent practically a decade at Fox Networks Group the place he held a number of senior promoting gross sales positions. In his most up-to-date function as svp of Knowledge Technique and Gross sales Innovation, he was answerable for growing cross-screen audience-based gross sales methods and go-to-market supplies to boost advertiser outcomes. Beforehand he held numerous positions at Fox Information Digital Media together with Director of Programmatic Gross sales. Callahan holds a bachelor’s diploma from Wake Forest College.
