Some Pitbull followers love to decorate just like the Miami rapper, donning sun shades, fits, and bald caps. Others draw goatees on their chins to imitate his distinct look.
Spotify honors these and different rituals of diehard followers within the newest chapter of its “Fan Life” marketing campaign, which debuted in April. For this installment, the streamer is increasing upon the vivid pictures of the unique advertisements with movies that dive into the real-life fandoms of Pitbull, Dangerous Bunny, Charli XCX, Lil Uzi Vert, Rezz, Sleep Token, and Megan Moroney.
Each fan has alternative ways of exhibiting their dedication. The Pitbull advert, for instance, exhibits a bunch of concertgoers on a bus, fastidiously placing the ending touches on their matching uniforms.
In one other spot, a younger Dangerous Bunny fan delicately twirls his abuela as they dance collectively in a crowded kitchen, as others look on and applaud.
In the meantime, a few Charli XCX devotees experience a motorcycle by way of a neighborhood after an especially late evening out. They’re laughing hysterically, with one holding a handful of pink balloons.
The advertisements, created by Spotify’s in-house workforce, will seem on social, billboards, and subway stations within the U.S., Canada, U.Ok., France, Brazil, Mexico, Australia, Germany, Italy, Spain, and Colombia.
Different spots depict crowds sporting Rezz’s trademark HypnoGoggles; younger girls belting out lyrics to Megan Maroney’s “Tennessee Orange;” and Younger Sleep Token followers spray-painting garden flamingos black in honor of the mysterious English metallic band.
“Fan Life” may also highlight the followers of native artists revered by regional audiences, together with Aitana (Spain), La Mano 1.9 (France), Nina Chuba (Germany), Sabino (Mexico), Pabllo Vittar (Brazil), and PinkPantheress (U.Ok.).
