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    Home»Monetize»Starbucks Goes ‘All In’ on Protein Cold Foam, Lattes
    Monetize

    Starbucks Goes ‘All In’ on Protein Cold Foam, Lattes

    steamymarketing_jyqpv8By steamymarketing_jyqpv8September 2, 2025No Comments2 Mins Read
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    Starbucks Goes 'All In' on Protein Cold Foam, Lattes
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    Starbucks revealed its protein lineup on Tuesday, and the corporate goes “all in,” in keeping with a press launch.

    Starbucks coffeehouses within the U.S. and Canada will supply a Protein Chilly Foam topper alongside a brand new line of Protein Lattes beginning September 29. The lattes are made with protein-boosted milk.

    Associated: Starbucks Is Betting on Protein Chilly Foam and a ‘Sugar Discount’ to Flip Round Lagging Gross sales. This is a Have a look at the Sweeping Adjustments.

    “As we proceed to get again to Starbucks, we’re targeted on modernizing our menu with revolutionary, related, and hype-worthy merchandise that can resonate with our clients,” stated Tressie Leiberman, Starbucks’ world chief model officer, within the launch. “Our new protein drinks faucet into the rising shopper demand for protein in an revolutionary, premium, and scrumptious approach that solely Starbucks can ship.”

    Starbucks says its Protein Chilly Foam has been utilized in one out of each seven drinks because the firm started testing the froth in July. The corporate additionally says the demand is there — 70% of People surveyed stated they have been keen on consuming extra protein, in keeping with the 2025 IFIC Meals & Well being Survey.

    Starbucks

    The brand new drinks are customizable with sugar-free and unsweetened choices.

    Associated: Starbucks Simply Skilled a ‘Report-Breaking Gross sales Week’ Because of One Line of Merchandise

    What Is Starbucks Protein Chilly Foam?

    In keeping with Starbucks, the froth is a “creamy, frothy topping that provides texture and taste to any chilly espresso, tea, or Refreshers, making a scrumptious, layered drink” and provides 19 to 26 grams of protein per Grande beverage.

    It additionally is available in numerous flavors (banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and plain), and seasonal flavors, together with pumpkin and pecan.

    The brand new lattes, in the meantime, supply much more protein: 27 to 36 grams value. Slightly than the froth topper, these drinks are crafted with the newly launched protein-rich milk.

    Associated: Starbucks Is Hiring a ‘International Content material Creator’ to Journey, Drink Espresso, and Get Paid Six Figures

    Cold Foam Lattes protein Starbucks
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