As extra folks flip to AI instruments like ChatGPT and Gemini to assemble data or glean product suggestions, Symmetri desires to assist manufacturers management how they seem. The 9-month-old startup has raised $6 million in seed funding to assist manufacturers deploy a panoply of AI brokers. These brokers perform duties like gathering model knowledge, enhancing discovery on AI interfaces, figuring out potential clients, and managing loyalty applications
The seed spherical was led by startup stuido Tremendous{set}.
Symmetri’s aim is a future the place AI brokers—software program that performs duties on behalf of people—contact each a part of the digital economic system, together with commerce, finance, authorized, and advertising and marketing. “At the moment, you already see manufacturers struggling as a result of site visitors just isn’t coming from Google searches anymore, and the buyer expertise has been already radically reworked the place it begins with an LLM,” stated Steven Wolfe Pereira, the corporate’s chief progress officer. “How do manufacturers put together for this agentic world? That’s the place we are available in with this view of knowledge first to actually energy what we actually imagine is a studying system.”
AI brokers are already reshaping how folks discover data and make purchases. Firms like OpenAI, Google, and Microsoft have rolled out brokers that may reply questions, examine merchandise, and even deal with transactions. As customers more and more bypass conventional search engines like google, entrepreneurs are in search of methods to make sure their manufacturers stay seen and related on this new “agent economic system.”
Symmetri was based by enterprise software program veterans Tom Chavez (former CEO of Habu, acquired by LiveRamp), Vivek Vaidya (former CTO of Rapt, acquired by Microsoft, and later CTO of Habu), and Pereira (former CMO of Datalogix, acquired by Oracle).
The startup has 15 workers and plans to make use of many of the seed funding on engineering and know-how because it scales.
Making manufacturers readable for AI
Symmetri’s know-how builds specialised brokers to assist manufacturers navigate AI search and the brand new buyer journey.
For instance, manufacturers utilizing Symmetri can work together with what the corporate calls an “reply engine” agent. The agent simulates the questions a client may ask ChatGPT or Perplexity and compiles these responses to indicate how the model performs in contrast with opponents.
“These brokers are going off, pulling all of these LLMs, posing these questions, compiling the outcomes, making sense of them, slicing them into analytic outcomes now which can be bubbled up right into a dashboard,” stated Tom Chavez, Symmetri’s CEO.
Utilizing these insights, manufacturers can craft hidden content material formatted in Markdown, a textual content format that AI brokers can learn simply. “Machines don’t wish to see all the beautiful photos and all of the little advertising and marketing thrives, proper? They need uncooked knowledge,” Chavez added.
Symmetri additionally helps manufacturers ship extra related loyalty affords. Utilizing buyer exercise and cost knowledge, Symmetri’s platform identifies which promotions or rewards are most definitely to interact particular person clients, enabling entrepreneurs to tailor loyalty applications.
The corporate costs a $20-per-month enterprise price, with further pricing tiers primarily based on utilization. Symmetri declined to call its clients, however stated shoppers span client merchandise, retail, media, monetary companies, and know-how. The corporate stated its platform integrates with enterprise instruments like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake.
Symmetri can be constructing a instrument to assist publishers management what content material they share with AI methods. As a substitute of blocking the AI bot solely, publishers can cherry-pick which content material is seen to LLMs. “In case you’re blocking Perplexity or OpenAI—these are thermonuclear weapons, and the blast radius is large,” Chavez stated. “Publishers perceive the planet has tilted, they usually now want exact, focused management over their content material.”
