Browsing: CMO

Opinions expressed by Entrepreneur contributors are their very own. Assume brand-building is all about logos and hashtags? Diane Hund from US Meals would argue it is…

Poppi’s chief advertising officer Andy Judd has stepped down from his function, the model confirmed to ADWEEK. The transfer comes three months after PepsiCo. acquired Poppi…

Sam’s Membership has employed Chris Curtin as its new chief advertising and marketing officer (CMO). Curtin joins from Financial institution of America, the place he served as…

Lately, the chief advertising and marketing officer function has been evolving, and with it, the job title. However moderately than simply including some inventive window dressing…

In boardrooms and Slack threads alike, “demand era” and “lead era” are sometimes used interchangeably, typically even by entrepreneurs themselves. However for CMOs making six- and…

On this episode of Advertising Vanguard, host Jenny Rooney sits down with John Rudaizky, international CMO of EY, to discover the evolving panorama of promoting in…

As AI search redefines visibility, manufacturers should shift from rating to relevance. That is the place management should step up. The put up Aligning The CIO,…

Fabletics has promoted Carly Gomez to chief advertising and marketing officer (CMO), filling the vacant position after Ilona Aman left for Athleta in December 2023.Gomez has…