Browsing: Creative

Wanting so as to add Reels into your digital advertising combine? You have to be. Reels are essentially the most participating content material format throughout Fb…

OtterBox’s new marketing campaign, “Made for Sure,” marks a serious shift towards life-style advertising for the smartphone case model because it goals to deepen its relevance…

Autodesk has employed Bryant Brennan as its new vp of name and artistic, the model completely instructed ADWEEK.He’ll report back to CMO Dara Treseder, who introduced…

In a world obsessive about velocity, automation, and scale, creativity nonetheless wins. However how will we keep artistic when our timelines are shrinking, our groups are…

Havaianas has named Intestine as its first world inventive company of report. The three-month evaluate, run by consulting agency Scope, spanned greater than 40 companies throughout…

WPP has been named Inventive Firm of the 12 months at Cannes Lions for the second consecutive yr. The annual award is calculated based mostly on…

YouTube has introduced that it’s increasing entry to Google’s VEO generative AI instruments within the app later this yr, which can allow extra folks to make…

This put up was created in partnership with NativoKey takeaways Manufacturers are specializing in incrementality to measure what drives influence in a fragmented funnel. Creativity is…

Apple’s “Shot on iPhone” marketing campaign–the long-running pitch that buyers want a easy instrument and creativeness to make one thing nice–scored the Grand Prix for Artistic…