Take 5 Oil Change has named Doug Zarkin as its first chief advertising officer (CMO).
The exec joins from wellness and health companies firm Trendy Efficiency and Restoration Manufacturers, the place he was chief model officer since 2023. Earlier than that, he was CMO of Pearle Imaginative and prescient and held advertising management roles at trend firms like Kellwood, Warnaco, and Restricted Manufacturers, in addition to cosmetics model Avon.
“I’m right here to assist lead a gifted crew into that subsequent chapter—unlocking new relevance and development, deepening emotional connection, and elevating the position this model performs in individuals’s on a regular basis lives,” Zarkin wrote in a LinkedIn submit. “We’re not simply advertising oil adjustments. We’re making a second of ease in an in any other case chaotic day.”
“Excited to ‘get below the hood,’” he concluded.
As CMO, Zarkin will lead all elements of the model’s advertising technique and execution, with a give attention to strengthening its story, deepening buyer insights, and advancing its data-driven advertising method. He’ll report back to government vice chairman and group president Mo Khalid.
“We’re thrilled to welcome Doug Zarkin to the Take 5 Oil Change management crew. Doug’s confirmed potential to construct emotionally resonant manufacturers will likely be instrumental as we proceed to develop and deepen our reference to prospects nationwide,” Khalid shared in a press release.
Take 5 Oil Change is part of Pushed Manufacturers’ portfolio of automotive manufacturers, which additionally consists of Maaco, Meineke, and Carstar.
In February, the stay-in-your-car oil change chain launched “Take 5 Clive,” a marketing campaign introducing its enthusiastic new model character. Created by artistic company Dagger, Clive debuted in a 30-second spot by which he’s shocked by Take 5 Oil Change’s fast companies.
“With Take 5 Clive, we’re bringing our differentiated buyer expertise to life in a method that’s enjoyable, relatable, and showcases the nice worth of our providing,” Mike DeTrana, vice chairman of promoting, stated in a press release. “Clive is a illustration of how we wish prospects to really feel once they uncover how easy and handy their oil change expertise will be. By humor and real-life moments, this marketing campaign highlights what makes our model and repair stand out—velocity, friendliness, and ease.”
The spot ran nationwide throughout Take 5 Oil Change’s digital, social, TV, audio, and in-store channels.
The model additionally weaved Clive into its current partnership with F1 The Film for a pit stop-themed spot. It joined forces with the movie for a marketing campaign with unique sweepstakes, in-store promotions and reductions, and digital content material for each racing fans and moviegoers.
