Love or hate her music or politics, there’s one factor nobody can deny: Taylor Swift is a advertising genius. The singer-songwriter, whose private internet value of $1.6 billion makes her the wealthiest feminine musician in historical past, stepped again into the highlight this week, pushing the entire proper buttons to whip her fanbase right into a frenzy.
On Monday, her PR staff’s official Taylor Nation Instagram account shared 12 pictures from her massively profitable Eras Tour, that includes Swift sporting completely different shades of orange. “Interested by when she mentioned ‘See you subsequent period…'” learn the caption.
Associated: Taylor Swift Buys Again Her Masters: ‘No Strings Connected’
Swifties misplaced their minds, with followers recognizing that Swift usually makes use of color-coding to mark her albums. The put up garnered over two million likes.
With that trace dropped, Swift’s official web site started a countdown clock dialing right down to 12:12 a.m. on August 12. And when the clock struck 12:12, she dropped a video preview of an upcoming look on her boyfriend Travis Kelce’s podcast “New Heights.”
Swifties, rejoice! Her twelfth studio album, “The Lifetime of a Showgirl,” lands in October. And as you will word within the video, the quilt is blurred out. Swift is nothing if not masterful at dropping little breadcrumbs to maintain followers engaged and hungry for extra within the lead-up to a brand new launch.
Associated: Why Taylor Swift Embraces Superstitions
Swift’s look on “New Heights,” hosted by Travis Kelce and his brother, Jason Kelce, will drop on Wednesday at 7 p.m. Whereas the brothers have definitely mentioned Travis and Taylor’s relationship on the present earlier than, this marks the primary time she is making an look.
Through the years, Swift has discovered creative and sudden methods to announce her new releases. She has stunned followers with bulletins throughout award reveals, and, in the course of an Eras Tour present in Nashville, flashed the album cowl and launch date of “Converse Now (Taylor’s Model),” which, in accordance with one report, “despatched shockwaves by the stadium.”
Enterprise Insider notes that “The Lifetime of a Showgirl” will likely be Swift’s first new album because the singer efficiently purchased again her masters. This ostensibly ended the “Taylor’s Model” collection, through which Swift re-recorded variations of her older albums to bypass an possession dispute along with her former file label, Massive Machine Data.
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Love or hate her music or politics, there’s one factor nobody can deny: Taylor Swift is a advertising genius. The singer-songwriter, whose private internet value of $1.6 billion makes her the wealthiest feminine musician in historical past, stepped again into the highlight this week, pushing the entire proper buttons to whip her fanbase right into a frenzy.
On Monday, her PR staff’s official Taylor Nation Instagram account shared 12 pictures from her massively profitable Eras Tour, that includes Swift sporting completely different shades of orange. “Interested by when she mentioned ‘See you subsequent period…'” learn the caption.
Associated: Taylor Swift Buys Again Her Masters: ‘No Strings Connected’
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