Tegna has named Carol Fowler, Julie Wolfe and Chris Peña vice presidents of content material.
Every will oversee native stations in a devoted geographic area, specializing in the standard, depth, and relevance of protection, and emphasizing the native impression and the day by day sensible worth of the data. Every may also oversee a content material precedence, akin to climate protection, massive tales and occasions, morning information technique, gross sales and sponsorships, storytelling, and investigative and solutions-based journalism.
“Carol, Julie and Chris every carry deep expertise constructing revolutionary newsrooms and perceive the significance of sturdy native journalism,” stated Adrienne Roark, chief content material officer at Tegna. “They’re keen about creating expertise and creating participating content material that serves viewer wants throughout platforms. Their management will likely be instrumental in additional strengthening Tegna’s award profitable content material.”
Fowler will oversee content material technique throughout the corporate’s stations within the Mid-South, together with St. Louis, Knoxville, Memphis, Louisville, Fort Smith, Little Rock and New Orleans. Fowler presently leads content material technique at WXIA, Tegna’s NBC affiliate in Atlanta. She additionally led the newsroom on the station group’s NBC affiliate in St. Louis.
Wolfe will oversee content material technique for Tegna stations within the West, together with Phoenix, Sacramento, San Diego, Seattle, Portland, Spokane, Boise and Denver. Wolfe presently serves as information director at KING, Tegna’s NBC affiliate in Seattle since 2021.
Peña will oversee content material technique for Tegna’s Midwest area, managing operations in Cleveland, Toledo, Columbus, Grand Rapids, Indianapolis, Des Moines, Davenport and Minneapolis. He presently serves as director of broadcast transformation at Blue Engine, a agency that gives teaching and consulting to media companies to foster viewers development, income diversification, and digital transformation. Earlier than that, he was senior vice chairman of stories at Univision Native Media, the place he led multi-platform content material technique and branding throughout 19 tv stations.
