In a time when the one fixed in advertising and marketing is change, greater than 100 senior advertising and marketing leaders gathered on the 2025 ADWEEK Advertising Vanguard Summit to do what they do finest: problem conference and chart the longer term. However this wasnʼt your typical convention. Each attendee was dubbed a “Provocateur,” and from poetry workshops to non-public tales of failure, the tone was radically human—and deeply strategic.
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Tear Up the Playbook and Begin Over
“Change the unchangeable” isnʼt only a slogan—itʼs the job.
Many CMOs talked about fully overhauling how they go to market. One chief described revamping airline advertising and marketing from stodgy visuals and inventory phrases to daring, crisis-proof storytelling.
