![The ROI of Email Marketing [Infographic]](https://www.steamymarketing.com/wp-content/uploads/2025/07/The-ROI-of-Email-Marketing-Infographic.jpeg "The ROI of Email Marketing [Infographic]")
Key takeaways ✨
- E-mail ROI is between 10:1 and 36:1 for many firms, adopted by 36:1 and 50:1.
- Buyer engagement emails, promotional emails, and newsletters drive the best ROI.
- Litmus boosts electronic mail ROI by means of partaking personalization, simple testing, actionable analytics, and extra.
E-mail advertising and marketing continues to be unmatched in the case of the return on funding (ROI) it drives. Actually, 35% of firms see a whopping $10-$36 for each $1 spent.
Is there something you are able to do to drive an excellent increased return? Completely. And we compiled and analyzed that information from practically 500 advertising and marketing professionals to provide the insights into these actions. Take a look at the highlights beneath.
Desk of contents
Calculate your lacking electronic mail ROI
How a lot advertising and marketing income are you lacking out on? Use our free ROI Calculator to see how a lot email-driven income you’re leaving on the desk.
Transcript: The ROI of E-mail Advertising
E-mail persistently delivers the most effective advertising and marketing ROI, however what drives these nice outcomes? We set off to be taught simply that.
E-mail ROI continues to be excessive
In line with the State of E-mail report 2025, for each $1 advertising and marketing leaders spend on electronic mail advertising and marketing:
- 35% obtain $10-$36 in return
- 30% obtain $36-50 in return
- 5% obtain greater than $50 in return
21% of selling leaders don’t measure ROI, which is down from 36% in 2023.
What kind of electronic mail drives the best ROI per business?
- B2B: Buyer engagement emails
- B2C: Promotional emails
- D2C: Newsletters
- Companies {and professional} providers: Newsletters
- Tech: Buyer engagement emails
- Retail: Promotional emails
How firms measure electronic mail advertising and marketing’s contribution to general enterprise targets
- 30% analyze model consciousness metrics
- 36% use multi-channel attribution fashions to measure electronic mail advertising and marketing’s position
- 39% assess electronic mail’s influence on buyer retention or loyalty
- 41% direct income attribution to electronic mail advertising and marketing campaigns
- 44% advertising and marketing certified leads (MQLs) and/ or conversion charges from advertising and marketing emails
- 59% analyze buyer engagement metrics (e.g. opens, click on by means of price (CTR), bounce charges, and so forth.)
ROI by business
- Media, publishing, occasions, sports activities, & leisure: 32:1
- Software program & expertise: 36:1
- Advertising, PR, & promoting company: 42:1
- Retail, ecommerce, & client items: 45:1
These insights are derived from Litmus’ 2020 State of E-mail Survey of greater than 2,000 advertising and marketing professionals worldwide.
Methods to extend electronic mail ROI
How will you get much more from the almighty electronic mail greenback? Listed here are the methods confirmed to extend ROI of electronic mail advertising and marketing:
How Litmus boosts your electronic mail ROI
Litmus is designed to empower your workforce to ship more practical, on-brand emails at scale. The excellent news? Manufacturers that work with Litmus see optimistic outcomes.
- Litmus Personalize helps you ship related, partaking content material that your subscribers will love.
- Litmus E-mail Previews eradicate electronic mail errors so subscribers have an amazing expertise, each time.
- Litmus Spam Testing catches errors and helps you repair them earlier than they trigger your electronic mail to land in spam—and generate no ROI.
- Litmus E-mail Analytics helps entrepreneurs perceive precisely what’s work and what’s not. Actually, manufacturers that use Litmus E-mail Analytics obtain a 43% increased ROI than people who don’t.
Extra insights to extend your electronic mail ROI are ready for you
Get a extra in-depth have a look at what impacts electronic mail ROI in our CMO’s Information to E-mail Advertising ROI.
The place did we get all this information? These insights are derived from Litmus’ 2025 State of E-mail Survey of practically 500 advertising and marketing professionals worldwide.
Transcend opens and clicks
Manufacturers that use Litmus E-mail Analytics see a 43% increased ROI than people who don’t. See what you’re lacking. Study extra.
Initially revealed on January 9, 2022
Lindsey is a Sr. Content material Advertising Supervisor at Litmus.
