The Suspension Bridge Effect: Why Trademark Attorneys Must Protect Entire Brand Systems, Not Just Individual Marks

When Chinese language TikTok creators claimed to have the ability to produce Lululemon leggings for 5 {dollars}, whereas the model costs over $100 for a similar leggings, they garnered 2.6 million views in just some days. No matter whether or not the leggings have been counterfeits infringing the Lululemon trademark, extra probably irreparable hurt was executed by the published implication was that the $100 value being charged by Lululemon was not justified. They didn’t merely assault pricing; they threatened to undermine one in all retail’s most refined manufacturers. The incident highlights a basic fact about fashionable trademark observe: though the Lanham Act protects particular supply identifiers, perceived model distinctiveness is supported by a posh internet of components that attorneys should monitor and defend.