The Commerce Desk Is Now Promoting Onsite Retail Media Adverts, Pitting It In opposition to Criteo
The brand new providing might be totally operational in This fall.Gopuff, The Commerce Desk, Koddi
Advertisers will quickly be capable of programmatically purchase sponsored product advertisements on supply app Gopuff by The Commerce Desk.
That’s because of a brand new deal between the 2 firms and commerce adtech firm Koddi, which is facilitating the combination with its ad-serving expertise.
It marks the primary time that The Commerce Desk is promoting this type of retail media advert stock instantly by its platform, stated Matthew Fantazier, vp of retail information partnerships at The Commerce Desk. Up till now, The Commerce Desk has solely offered offsite placement that use retail information to focus on advertisements throughout the open internet.
