The Commerce Desk is rolling out a redesign of Kokai, its programmatic shopping for platform, that may partially sundown one in all its most recognizable—and debated—options: the periodic desk.
The desk visualizes advertisers’ campaigns in color-coded blocks like funds allocation or advert codecs, and has been a signature of Kokai’s interface since its launch in 2023. In contrast to the spreadsheet-like layouts of rival demand-side platforms, Kokai was designed to provide merchants a extra visible method to configure and troubleshoot campaigns. Now, The Commerce Desk is eradicating it from advertiser and marketing campaign views, protecting it solely on the advert group stage, the Commerce Desk confirmed with ADWEEK.
