Is Threads now the main real-time social media community, after beating out X in day by day lively customers?
Late final week, information analytics platform Similarweb shared this chart, which sparked a lot celebration among the many Threads group.
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Retrieved from Similarweb on September 29, 2025
As you possibly can see on this graphic, based on Similarweb’s information, Threads is now on par with X, when it comes to day by day lively customers, and is even exceeding it on some days.
That means that Threads is successful the broader race, which implies that Meta’s guess that it may construct a greater Twitter was proper, and is now paying off, in a doubtlessly important means.
So Threads is the winner, proper? Threads is seeing extra utilization over time, and is thrashing out Elon’s social media mission, which, in contrast, is steadily in decline.
Nicely, generally, that’s most likely true, however it’s price noting a couple of concerns inside this evaluation.
First off, Similarweb information will not be definitive, it’s based mostly on estimates, extrapolated from its accessible pool of information sources.
As defined by Similarweb:
“Our machine studying algorithms are fed by thousands and thousands of internet sites’ and apps’ first-party analytics, each proprietary and sourced via companions.”
So Similarweb has entry to a variety of sources, each via direct customers and companions, which it then extrapolates, via its personal methodology, to give you its numbers.
However even at “thousands and thousands” of inputs, that’s solely a fraction of the knowledge whenever you’re speaking about 150 million customers, as on this chart above. Primarily, Similarweb solely has entry to a portion of the particular information, and whereas these insights do usually present an indicative view of broad traits, Similarweb information will not be definitive, so you possibly can’t essentially take comparable to being solely indicative of efficiency.
There’s additionally the matter of net visitors, which Similarweb additionally shared in the identical replace:
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Retrieved from Similarweb on September 29, 2025
As you possibly can see on this chart, X sees much more net visits than Threads, although the chart itself is indicative of the potential discrepancies in Similarweb information.
Based on X’s personal information, 88.55% of its utilization comes through the cell app, so solely a small fraction of X’s visitors is coming through net utilization. However this chart, based mostly on Similarweb estimates, means that X is seeing near 150 million day by day net visits, versus lower than 150 million app customers.
How do these figures probably match up? The obvious reply could be that these are usually not distinctive guests on the net, which skews the stats considerably, however Similarweb’s explainers don’t appear to account for the discrepancy.
For comparability, SEMRush estimates recommend that X is seeing round 123 million web site visits monthly, whereas X itself claims that it serves 250 million customers day by day.
So there are some pretty extensive shifts in interpretation right here, which makes it exhausting to know what’s extra indicative, or correct on this respect.
What I might reiterate is that Similarweb estimates are usually indicative of traits, so even when Threads hasn’t overtaken X in common customers fairly but, it’s clearly on monitor to take action within the close to future.
Which is a credit score to Meta’s app constructing experience, and its fixed enchancment of Threads to make it a extra beneficial platform for monitoring and discussing the most recent traits. It’s not there but, as many individuals nonetheless flock to X throughout main incidents, as proven with the latest homicide of Charlie Kirk. However Threads is clearly bettering, and driving extra curiosity with a broader vary of customers.
As per their official claims, ultimately test, Meta reported that Threads is now as much as 400 million month-to-month lively customers, whereas X claims that it’s serving 600 million month-to-month actives.
Given previous discrepancies in X’s reporting, and its solely auditable reported numbers displaying a decline in utilization in Europe, I doubt that X’s determine right here is correct, however both means, the traits level to Threads overtaking X in utilization within the close to future.
Does this actually matter to your social media advertising strategy?
Nicely, most likely not, as try to be going the place your viewers is, and if the folks you actually wish to attain are on X, then it might be of extra beneficial to your small business, no matter total utilization (word: you possibly can monitor X traits, based mostly on key phrases, in X’s professional analytics, although it is solely accessible to Verified organizations).
However when it comes to broader shifts, and what’s occurring inside the social media sphere, it is price noting the place consideration is popping.
