TikTok’s seeking to develop its relationship with soccer (or soccer should you’re in Europe) followers, through an expanded partnership with Spain’s La Liga, which is able to see the league share unique content material to the app.
As defined by TikTok:
“TikTok and La Liga at the moment introduced the renewal of their strategic partnership settlement, sustaining the platform’s function as a precedence companion for innovation in digital content material for the competitors. With this partnership, each entities proceed their dedication to advertise sports activities tradition and convey the eagerness of Spanish soccer to a world group.”
As famous, as a part of the renewed partnership, La Liga will share unique content material to the app, together with “memorable moments from competitors,” behind-the-scenes moments with stars, and extra.
The up to date phrases of the settlement will even see an growth of the initiative to extra areas.
“Which means that followers in [28] international locations can take pleasure in distinctive experiences together with in-app hubs and hashtags, permitting customers to observe the most recent information, whereas match days will function real-time content material for an much more dynamic and thrilling expertise.”
I imply, presumably, should you observe La Liga or the groups within the league, you’ll have the ability to entry this content material as properly, however TikTok will look to focus on devoted hubs inside associated markets.
The announcement marks one other growth of TikTok’s sports activities protection efforts, with the platform making soccer (soccer) a key focus.
TikTok already has partnerships with Serie A and MLS, with the MLS partnership even seeing TikTok broadcast dwell match play within the app.
TikTok first aired the same broadcast in 2024, which ended up being the most-watched TikTok Reside occasion of all time, at 6.5 million concurrent viewers.
And with sports activities dialogue driving these ranges of engagement within the app, together with ongoing group involvement and interplay, it is sensible for TikTok to double down on sports activities the place it might probably, because it seeks to develop into a extra helpful connective device for extra teams.
That might additionally deliver extra alternatives for advert companions, by tapping into sports activities engagement.
