TikTok is partnering with a YouTube’s greatest creator, MrBeast, on a new initiative to assist increase cash to lift cash for water provide initiatives all over the world.
MrBeast’s “Staff Water” venture goals to lift $40 million to fund long-term sustainable water initiatives to help distant communities all over the world.
The venture follows on from the success of MrBeast’s “Staff Timber” and “Staff Seas” initiatives, which raised over $50 million collectively for charity initiatives.
TikTok is among the many numerous celebrities and types becoming a member of the case, with TikTok seeking to promote the charity push, whereas additionally enabling customers to contribute by way of devoted stickers and charitable donation instruments.
TikTok will even donate $1.5 million to the venture.
As per TikTok:
“The marketing campaign shall be supported by a worldwide coalition of content material creators from greater than 84 international locations with a mixed viewers of two billion followers. Becoming a member of the motion are among the world’s most influential creators, together with Mark Rober, Kai Cenat, Nick DiGiovanni, Jimmy Kimmel, Gordon Ramsay, Hank Inexperienced, Fede Vigevani, The Stokes Twins and lots of extra.”
TikTok says that the funding will go in the direction of long-term sustainable water options together with solar-powered wells and gravity-fed pipelines.
TikTok customers will be capable of assist the marketing campaign by way of a brand new #TeamWater Donation Sticker:
“Faucet the sticker on eligible movies to contribute, or add it to your personal content material to assist unfold consciousness.”
It’s a great initiative, selling social good initiatives, and enabling well-known creators to leverage their reputation for a worthwhile trigger.
Although it’s attention-grabbing to see TikTok highlighting MrBeast in its promotions. As famous, MrBeast is the world’s hottest YouTuber, and I do marvel how YouTube would really feel about TikTok utilizing MrBeast in its personal showcase.
I imply, MrBeast additionally posts on TikTok as properly, so it’s not out of left discipline for him to seem in a TikTok-aligned promotion. However nonetheless, it’s attention-grabbing to see TikTok latching onto his reputation.
It additionally offers TikTok a chance to showcase its social consciousness, and the facility of the platform to help in constructive initiatives. Which, with the U.S. ban discuss ongoing, can solely be a constructive for its public notion.
The brand new #TeamWater stickers are actually lively within the TikTok app.
Be aware: YouTube has additionally shared its assist for the Staff Water initiative.
