Look, I don’t know whether or not it is a large deal, however music is huge on TikTok, and the Jonas Brothers have broad cross-cultural attraction, given their longevity on the scene.
So, letting you recognize: TikTok has added a new Jonas Brothers in-app expertise to have a good time their 20-year anniversary live performance sequence.
As defined by TikTok:
“Multi-platinum, international pop superstars Jonas Brothers have been within the recreation for 20 years and they’re nonetheless rocking. Celebrating this main milestone, TikTok is throwing it again (and looking out forward) with a devoted in-app hub expertise for followers to expertise the most recent album, “Greetings From Your Hometown,” and their upcoming world tour, JONAS20.”
The brand new Jonas Brothers hub will embody songs from the brand new album, behind-the-scenes video content material from the Jonas Brothers’ tour, dwell updates “viral moments,” and extra.
Oh, you can even compensate for JonasCon updates, which is an precise factor:
“Missed JonasCon in Jersey this previous March? We acquired you. Catch the highlights, iconic fan matches, and shock moments from the final word Jonas Brothers fan conference.”
You’ll additionally be capable to buy limited-edition Jonas Brothers merchandise instantly by way of the in-app expertise on TikTok Store.
From a advertising perspective, the activation may spark extra dialogue about music traits, and Jonas Brothers-aligned subjects and content material, which may set off nostalgia and curiosity in associated merchandise. That might current tie-in alternatives, although the primary focus is on constructing TikTok because the platform to debate and share music, which has broader resonance for a lot of manufacturers.
Or possibly you’re only a fan, and also you’re eager to interact within the newest Jonas Brothers pattern.
Regardless of the case could also be, there’s now a spread of JB-related content material accessible within the app.
You’ll be able to search “Jonas Brothers” or “Greetings From Your Hometown” on TikTok to search out the brand new in-app hub, or faucet by way of on any Jonas Brothers tagged clip.
