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    Home»Social Ads»TikTok Looks to Gamify Livestream Engagement With Fan Clubs
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    TikTok Looks to Gamify Livestream Engagement With Fan Clubs

    steamymarketing_jyqpv8By steamymarketing_jyqpv8June 25, 2025No Comments4 Mins Read
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    TikTok Looks to Gamify Livestream Engagement With Fan Clubs
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    TikTok’s attempting out one other technique to increase its livestreaming component, with an up to date “Fan Membership” choice to incentivize viewer engagement.

    As you may see on this instance, Fan Golf equipment, that are an up to date model of TikTok’s “Creator’s Staff,” allow livestreamers within the app to drive group interplay, by basically gamifying the method.

    Stay viewers are in a position to be part of a creators’ Fan Membership by sending a digital reward throughout a stream. They’ll then be robotically enrolled as a Fan Membership member, which means that they observe the creator, and shall be given an inventory of duties that they’ll full to stage up inside that group.

    As defined by TikTok:

    “Fan Membership ranges enable your followers to unlock totally different perks. As they full missions to earn fan factors and stage up, they will earn rewards and entry to unique Presents to ship to a creator’s LIVE movies.”

    These “missions” at the moment vary from watching livestreams, to commenting and sending presents.

    Yeah, it’s just about simply partaking with streamers’ content material, however that then provides every viewer extra factors throughout the group, and so they’ll be ranked for such on a leaderboard.

    Which, ideally, will drive extra engagement:

    “To keep up your fan standing, you need to earn factors inside 7 days of the creator going LIVE, or it is going to be robotically paused (we’ll ship you a reminder in case your membership is about to be paused). As a Fan Membership member, you may gather rewards for incomes factors and leveling up. As you progress to increased ranges in Fan Golf equipment, you’ll obtain rewards resembling entry to an unique creator chat room, particular presents to be despatched throughout LIVE, member badges that seem subsequent to your username in LIVE, entry lights that spotlight your username when taking part in LIVE.”

    So TikTok’s attempting to trick you into turning into the most important dwell supporter within the app, by offering a aggressive component to commenting and giving presents in every stream.

    Which is able to most likely work. YouTube’s testing comparable, with an engagement leaderboard for livestreams, although its model if primarily centered on gaming creators at this stage. And provided that the viewers for such content material is probably going into video games and competitors, including a way for them to have interaction in such to indicate their help is sensible.

    TikTok’s aiming for comparable, and based mostly on how its Creator’s Staff has labored prior to now, it could assist to drive extra engagement. TikTok says that energetic staff members despatched 3x as many presents, and spent 4x longer watching livestreams than the typical follower.

    So whereas it could really feel like a fairly blatant engagement drive, it does work, and this up to date show for livestream followers will increase engagement.

    But it surely’s not out there in all areas as but.

    TikTok has been selling the choice on its TikTok LIVE profile within the app, with a deal with Asian area creators. I’ve requested TikTok for extra info on availability, however haven’t had phrase again on the time of publishing.

    Apparently, TikTok’s additionally attempting out an analogous engagement drive for dwell creators, with some customers seeing a brand new “LIVE Journey” activation within the app:

    As you may see in these screenshots (shared by social media researcher Jonah Manzano), that is geared toward incentivizing creators, not followers, with the intention to get extra folks streaming within the app.

    Which is all a part of TikTok’s broader push to spice up livestream engagement, with a view to then changing that into in-app gross sales exercise. Livestream commerce is big in China, and if TikTok can get it proper, it could replicate that success in different markets.

    It’s clearly making {that a} focus, and it’ll be attention-grabbing to see whether or not extra creators find yourself going dwell consequently.   

    Bonus: Right here’s a (skinny) infographic overview of how TikTok Stay Fan Membership’s work:

    Clubs Engagement Fan Gamify Livestream TikTok
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