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    Home»Social Ads»Today and GMA Close in Total Viewers
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    Today and GMA Close in Total Viewers

    steamymarketing_jyqpv8By steamymarketing_jyqpv8August 20, 2025No Comments2 Mins Read
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    No Week-to-Week Declines in Total Viewers
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    NBC Information’ As we speak and ABC Information’ Good Morning America celebrated wins throughout the week of August 11. The previous was the one morning present with features in complete viewers, and the latter was the one present to achieve viewers within the Adults 25-54 demo. 

    Solely 17,000 complete viewers separated GMA and As we speak. Nevertheless, it needs to be famous that George Stephanopoulos was out for the entire week, and Robin Roberts was out on Monday and Friday. 

    Based on live-plus-same-day knowledge from Nielsen, GMA averaged 2.491 million complete viewers and 444,000 viewers within the A25-54 demo for the week of August 11. In comparison with the earlier week, ABC Information’ morning present was down -2% in complete viewers however up +2% within the demo. Taking a look at its efficiency to the identical week in 2024 (August 12), GMA was down by -6% in complete viewers however up +5% within the demo. 

    As we speak completed in first place within the demo and remained in second place in complete viewers with 547,000 and a pair of.474 million viewers, respectively. The printed grew by +4% in complete viewers however shrank by -1% within the demo in comparison with the earlier week. Taking a look at the way it carried out throughout the identical week in 2024, As we speak was down by -5% in complete viewers and -14% within the demo.

    CBS Mornings had 1.683 million complete viewers and 284,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was down -6% in complete viewers and -13% within the demo—the one morning present with across-the-board declines. Throughout the identical interval in 2024, CBS Mornings skilled a -12% decline in complete viewers and a -17% fall within the demo.

    ABC NBC CBS • Complete Viewers: 2,491,000 2,474,000   1,683,000 • A25-54: 444,000 547,000   284,000

    Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 8/4/25), Earlier Week (w/o 8/5/25) and Yr-In the past Week (w/o 8/5/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-8/10/25) and 2023-2024 Season (9/25/23-8/11/24). Starting 8/31/20, nationwide rankings additionally embody Out of House (OOH) viewing. Averages primarily based on common telecasts. 

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