NBC Information’ At present regained its place because the No. 1 morning present within the Adults 25-54 demo for the week of July 28. Within the whole viewer entrance, ABC Information’ Good Morning America remained America’s most-watched morning present throughout the simply concluded week.
A wholesome cushion of 67,000 further demo viewers separated At present from GMA. Sadly for GMA, it was the one present to see week-to-week declines within the advertiser-coveted demo. Nevertheless, the ultimate week of July noticed all morning exhibits report viewership positive factors in whole viewers.
In response to live-plus-same-day information from Nielsen, GMA averaged 2.679 million whole viewers and 470,000 viewers within the A25-54 demo for the week of July 28. In comparison with the earlier week, ABC Information’ morning present was up +2% in whole viewers however fell by -2% within the demo—the one morning present with demo declines. its efficiency to the identical week in 2024 (July 29), GMA was up by +5% in whole viewers and +8% within the demo.
At present reclaimed its No. 1 place within the demo and completed in second place in whole viewers with 537,000 and a couple of.417 million viewers, respectively. After shedding its high place throughout the prior week, 67,000 further demo viewers propelled At present to the highest spot. The printed skilled a +5% uptick in whole viewers and +13% within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, when the morning present was in Paris, At present was down by double-digits in whole viewers (-23%) and the demo (-29%).
CBS Mornings had 1.844 million whole viewers and 330,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +2% in whole viewers and +15% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -7% decline in whole viewers however noticed a +5% viewer enhance within the demo.
ABC NBC CBS • Complete Viewers: 2,679,000 2,417,000 1,844,000 • A25-54: 470,000 537,000 330,000
Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 7/14/25), Earlier Week (w/o 7/7/25) and 12 months-In the past Week (w/o 7/15/24). Most Present Information Stream: 2024-2025 Season (9/23/24-7/20/25) and 2023-2024 Season (9/25/23-7/21/24). Starting 8/31/20, nationwide rankings additionally embody Out of Residence (OOH) viewing. Averages primarily based on common telecasts.
