This summer season, Tom Holland has been busy filming Spider-Man: Model New Day. However the British actor has landed one other starring position as Lego’s latest ambassador.
The Avengers: Endgame star has signed on as Lego’s newest Playmaker, fronting a blockbuster brief movie, “By no means Cease Enjoying.”
The work, developed in-house by Lego’s OLA company, is a part of the toy model’s ongoing “Rebuild the World” marketing campaign targeted on the infinite potentialities of play.
The 2-minute advert opens with Holland as a grey-suited exec who’s forgotten tips on how to have enjoyable.
Nevertheless, when two bricks snap collectively, the spell breaks. Immediately, Holland ricochets between personas—a footballer, an inventor, even a Lego minifigure—with every scene extra excessive than the final.
AC/DC’s “Excessive Voltage” units the tempo whereas brick-built props (big megaphones, rocket sneakers, and a phoenix in mid-flight) crash into the body with the form of maximalist power that’s develop into the model’s signature fashion. Holland’s twin brothers Sam and Harry even make an look.
Julia Goldin, chief product and advertising officer on the Lego Group, informed ADWEEK that Holland embodies “the essence of playfulness” on the model’s coronary heart.
“This marketing campaign seeks to emphasise that rising up doesn’t imply sacrificing creativity and play. Our purpose is as an instance that play is timeless and impactful, serving as a catalyst for creativity and pleasure–no matter age.”
Rebuild the World
Lego’s marketing campaign follows recent analysis that 44% of children really feel the stress to develop up rapidly, and 48% admit they’ve stopped enjoying with sure toys or actions as a result of they’ve been informed they’re “infantile” or “babyish.”
The survey, which quizzed 20,000 mother and father and kids aged 6-16 throughout 10 nations, discovered 24% of kids have been informed by family and friends that it’s uncool to play both usually or fairly often.
This marketing campaign serves as a reminder to households that play is important at any age.
The movie was directed by award-winning inventive duo Los Peréz (Tania Verduzco and Adrián Pérez), recognized for his or her daring visible fashion and fast-paced shoots, by way of manufacturing firm Biscuit Filmworks.
In August, Lego posted a year-on-year gross sales bump of 12%, helped by sturdy gross sales of its Botanicals and Method One Grand Prix-themed units.
The Danish toy firm stated gross sales elevated to a document $5.4 billion (34.6 billion Danish kroner) within the first half of 2025, rising effectively forward of the recovering international toy market wherein gross sales rose 7%.
