Coles Group, the mum or dad firm of Australian grocery and retail chain Coles, selected retail media adtech firm Topsort to energy its retail media community following a request-for-proposals course of.
CitrusAd, acquired by Publicis-owned Epsilon in 2021, beforehand ran Coles’ retail media community, Coles 360. Epsilon stated that the agency nonetheless works with Coles.
Topsort, based in 2021, goals to carry a extra tech-savvy method to retail media. The adtech agency makes use of AI instruments to assist retailers scale their advert companies extra rapidly and effectively than opponents, in accordance with CEO and cofounder Regina Ye. Topsort powers retail media for meals supply apps, on-line marketplaces, and grocers together with DoorDash, Simply Eat Takeaway, Poshmark, and Woolworths.
