Uber is again with the following chapter of its “On Our Method” marketing campaign.
The endearing 60-second advert debuted Tuesday (August 26) and underscores how Uber all the time reveals up in moments individuals want it essentially the most.
Created in-house, the spot opens with overlaid textual content of widespread excuses that get crossed out and was statements of constructive motion. As an illustration, “Sorry I can’t be there” turns into “be there,” and “Want I might make it” turns into “make it.” From large milestones like graduations to on a regular basis moments like breakfasts with grandpa, the brand new advert goals to bolster the reliability of Uber and Uber Eats.
“Most of our campaigns concentrate on particular elements of the Uber enterprise, however with ‘On Our Method,’ we carry all elements of our enterprise collectively below one unifying thought,” David Mogensen, Uber’s vp of worldwide advertising and marketing, completely informed ADWEEK.
The advert is supposed to construct Uber’s model by highlighting the corporate’s position in individuals’s each day lives, he continued. “Dependability is on the coronary heart of the Uber expertise, and this marketing campaign humanizes that dependability by portraying just a few of the ways in which individuals depend on us.”
Uber launched the “On Our Method” platform final summer season in the course of the Paris 2024 Olympic Video games Opening Ceremony. The primary advert’s messaging was comparable, displaying scenes of individuals canceling their plans earlier than transitioning to scenes of them connecting. It additionally concluded with the model’s new sonic id.
“With our first chapter, we discovered that the acquainted feeling of somebody displaying up resonates throughout the board and is deeply common,” Mogensen shared. “With this second chapter, we construct on that connection by showcasing how Uber removes the obstacles and excuses that may get in the best way of displaying up for these particular moments, making it simpler to be there for individuals who matter most.”
“On Our Method” will run throughout movie, OOH, and social media.
