Acclaimed actor Brian Cox’s Uber Eats advert gained an Emmy Award for Excellent Industrial in the course of the Inventive Arts Emmys Sunday night time.
Created by Particular US, the advert depicts Cox returning to school. It locations him in typical on-campus conditions, the place his purpose for being there may be to entry Uber One for College students, which permits him to avoid wasting on Uber and Uber Eats.
It marked the debut marketing campaign for Uber One for College students, which launched in Might 2024. The membership program presents advantages like no supply charges, as much as 10% off orders, 6% Uber One credit on rides, and member-only pricing and reductions. for $4.99 per thirty days.
“Our objective with this primary marketing campaign was to underscore how impactful an Uber One membership will be for college kids,” Georgie Jeffreys, Uber’s head of promoting for the U.S. and Canada, advised ADWEEK.
Uber is no stranger to enlisting A-list expertise for its campaigns. It has aired spots that includes David and Victoria Beckham, Jennifer Aniston, David Schwimmer, Usher, and Matthew McConaughey.
The Inventive Arts Emmys is a two-day occasion honoring one of the best in inventive and technical achievement in American primetime tv programming from June 1, 2024, via Might 31, 2025.
Uber Eats and Brian Cox be a part of different winners from the weekend, together with NBC’s Saturday Evening Reside, Comedy Central’s The Every day Present, Julianne Nicholson, Bryan Cranston, Kendrick Lamar, and former President Barack Obama.
FXX will air an edited presentation of the ceremonies Saturday, Sept. 13 at 11 p.m. ET, streaming on Hulu via Oct. 7. This telecast precedes the 77th Emmy Awards, which is able to air dwell from the Peacock Theater at L.A. Reside in Los Angeles Sunday, Sept. 14, at 8 p.m. ET on CBS and be accessible to stream dwell and on-demand on Paramount+ via Sept. 21.
