As it really works to make its ride-sharing expertise safer for riders and drivers, Uber introduced the U.S. launch of a brand new women-only function Wednesday.
Ladies Preferences will enable each riders and drivers to be matched with solely ladies throughout journeys. The function—which first launched in Saudi Arabia in 2019—is at the moment obtainable in 40 markets worldwide and, in response to Uber, has been utilized in greater than 100 million journeys.
Los Angeles, San Francisco, and Detroit would be the first U.S. pilot cities for the brand new function, which is ready to roll out within the subsequent few weeks.
Uber stated that when requesting a visit on demand, riders on the platform will see an choice for “Ladies Drivers.” If the wait time for the lady driver is longer than anticipated, the rider can all the time go for one other trip with a quicker pickup.
Ladies riders may even have the ability to request a feminine driver prematurely, in addition to add this desire to their software settings.
The ride-sharing firm stated that whereas it can’t assure {that a} lady driver will all the time be matched with a girl rider, the brand new function will improve the probabilities of that occuring.
As for girls Uber drivers, the corporate stated they’ll toggle on the “Ladies Rider Desire” of their settings to be matched with women-only riders. The function may even be obtainable throughout peak incomes hours, like evenings, and it may be toggled off at any time.
Uber stated making the Ladies Preferences function work reliably required considerate design. The corporate examined, listened, and refined it in markets like Germany and France, adapting the function to real-world rider and driver behaviors.
