On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter communicate with Chitra Ebenezer, chief advertising officer at Velcro Firms.
Chitra shares how the Velcro model conjures up creativity throughout a variety of client and industrial use instances, and the way she balances B2B and B2C advertising methods to drive development.
She highlights the position of campaigns like “Authentic Considering” and “Simple. Does It.” in shaping model notion, and the significance of influencer packages and user-generated content material to showcase versatility and construct engagement.
Chitra additionally displays on how Velcro Firms maintains its place as the unique hook-and-loop fastener in a aggressive market.
Key takeaways:
- Educating customers on Velcro Model’s infinite use instances requires a steadiness of consciousness, inspiration, and community-driven content material.
- B2B and B2C advertising methods can complement one another to strengthen model relevance globally.
- Influencer and creator partnerships are crucial to inspiring new use instances and driving gross sales.
