Measurement firm VideoAmp and Warner Bros. Discovery are increasing their partnership—for good measure.
As we speak, VideoAmp and WBD introduced a multi-year settlement to construct on their present relationship and proceed delivering forex optionality to the advert market.
Per the settlement, WBD will make the most of VideoAmp’s superior knowledge measurement options throughout linear, digital, and cross-platform campaigns to assist planning, optimization, and forex use for the “2025 upfront season and past.” In keeping with the businesses, this contains demo and viewers ensures, with assist for premium content material throughout all platforms.
“VideoAmp has been on the forefront of serving to the trade evolve past legacy measurement fashions,” Bryan Goski, CRO, VideoAmp, stated in a press release. “Our continued collaboration with Warner Bros. Discovery reinforces the momentum towards a extra fashionable, extra correct, and advertiser-aligned method to forex and measurement and indicators the arrival of a multi-currency ecosystem the place stakeholders have selections.”
Along with WBD, VideoAmp notes that the deal provides to its checklist of multi-year partnerships, which embody publishers similar to NBCUniversal, Paramount, and TelevisaUnivision.
For its half, WBD beforehand informed ADWEEK that it operates as “measurement agnostic,” assembly purchasers at no matter forex they like to transact in.
“At WBD, we’re dedicated to providing our purchasers extra correct, efficient instruments to achieve their audiences and measure success,” David Porter, head of advert gross sales analysis, knowledge, and insights, stated in a press release. “VideoAmp helps us measure what truly works—throughout each display, each viewers, and each greenback spent – which might be extra vital because the trade gears up for the following TV shopping for season.”
The partnership information comes round every week after VideoAmp went by means of a number of management adjustments. The corporate just lately named former govt chairman Peter Liguori as chief govt officer. In the meantime, Pete Bradbury, VideoAmp’s chief industrial and progress officer and a former senior Nielsen govt, exited the corporate.
VideoAmp was additionally just lately licensed as a forex of document by the Joint Business Committee forward of the 2025-2026 broadcast TV season.
