Elon Musk and his xAI workforce are making an enormous push to get individuals utilizing its newest Grok components, with its Grok “Think about” video technology possibility now free to make use of within the U.S. (for a restricted time), whereas X has additionally added the capability to animate photographs with Grok in-stream.
First off, on Think about, Grok’s newest text-to-video performance, which it launched to paying X Premium and Grok subscribers final week.
xAI is making an enormous promotional push for the brand new operate within the app, with Elon himself sharing numerous Grok-generated movies.
And as famous, Elon has additionally introduced that U.S. customers can attempt the operate without cost, for a restricted time, although it would stay a paid add-on possibility.
xAI says that Think about is the quickest and most enjoyable video generator accessible, whereas Elon’s additionally famous that the very best Think about video creations will quickly get their very own devoted feed within the app.
Which is what he meant when he stated that X was bringing again Vine “in AI type” a number of weeks again. To be clear, X just isn’t bringing again Vine, however it’s trying to showcase Grok text-to-video generations.
Along with this, X has additionally added a brand new “Make video with Grok” possibility on nonetheless photographs within the app:
So that you’ll additionally be capable to use Grok to animate nonetheless photographs, offering an alternative choice for xAI’s evolving video technology instruments.
Instagram’s creating the identical image-to-video performance for its “Edits” video modifying app, whereas TikTok’s variation, which it launched in chosen markets in Could, is known as “AI Alive,” and YouTube additionally rolled out the identical a number of weeks again.
So functionally, this isn’t new, however having it simply accessible inside the X app may immediate lots of people to attempt it out, and see how Grok thinks photographs would evolve from their static state.
X can also be working to carry Grok Think about to the online:
Whereas on a associated entrance, Elon has additionally mentioned Grok’s evolving online game creation engine, which can quickly make it simpler to create video games you could play, by way of a simplified constructing course of.
xAI has additionally upgraded Grok 4’s PDF processing skills:
“Grok can now seamlessly deal with large PDFs – lots of of pages and past. Grok additionally has a greater understanding of the PDF content material by way of sharper recognition capabilities.”
Whereas xAI has additionally launched its male companion app, referred to as Valentine.
So there’s a spread of AI-powered updates coming to X, primarily to paying customers, although some are additionally accessible to free customers.
However the push, in fact, is to get extra individuals paying for X, in an effort to assist fund the continuing growth of its AI techniques, and ultimately make cash from them.
It’s unclear precisely how xAI plans to generate huge cash from its AI instruments, however with authorities contracts, and evolving subscription choices, it may have a pathway to producing important income, if it might probably get sufficient curiosity.
Will text-to-video be as huge of a deal to customers as Elon and Co. hope?
