With the 2025-26 NFL season kicking off in a couple of weeks, X has revealed a brand new information to NFL engagement within the app, which might assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.
The 13-page information features a vary of knowledge notes and advert tips to assist in your strategy. You’ll be able to obtain the complete information for your self right here (with e-mail sign-up), however on this publish, we’ll check out among the key notes.
First off, X says that the NFL is probably the most mentioned sport within the app, driving tens of millions of posts, and billions of impressions.
Sport, normally, remains to be probably the most mentioned subject on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for reside occasions, with many established sports activities communities remaining embedded to the app by way of ordinary behaviors.
So whereas, in additional basic phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an vital consideration for sports-related manufacturers.
Certainly, X says that its sports activities fan attain is exclusive, with lots of them not lively on different social apps:
Although the info right here is relative. For instance, the chart appears to counsel that solely 16% of X’s sports activities fan viewers can also be lively on Fb, however Fb has greater than 4x extra complete customers than X, so the reverse of this might most likely profit Fb extra considerably.
Besides, X says that NFL followers are extremely engaged within the app, and are actively searching for content material.
That results in extra advertiser alternatives:
By way of a spread of NFL-related occasions:
X additionally now has NFL Gameday Portal shows, which make it simpler for followers to have interaction with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.
And clearly, there’s a whole lot of curiosity within the NFL, primarily based on these stats, so if that’s your audience, it might be value contemplating these notes on your upcoming promotions.
There’s extra information within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.
You’ll be able to obtain X’s 2025-26 NFL season information (with e-mail sign-up) right here.
