Sportswear model On kicks off the most recent chapter of its buzzy partnership with Zendaya with the pair’s first co-created shoe.
On collaborated with the Challengers star and her longtime stylist, Regulation Roach, to design the shoe, referred to as the Cloudzone Moon. The sneaker is an replace to On’s Cloudzone silhouette and a part of its way of life vary.
To debut the sneaker, On is rolling out one other marketing campaign fronted by Zendaya, who reveals off different attire from the model’s Fall/Winter 2025 assortment. Roach additionally styled the seems to be worn within the advert.
“Be Each You” follows Zendaya by way of scenes that characterize completely different sides of her identification, together with romantic, rebellious, calm, and chaotic. She narrates the spot and displays on themes corresponding to freedom and duality.
Filmmaker Bardia Zeinali directed the spot, and photographer Emily Lipson shot the pictures.
The marketing campaign and new assortment launch as we speak (Aug. 7). One other footwear design not created with Zendaya, the Cloudtilt Moon, will drop on Oct. 2.
On cemented its multi-year partnership with Zendaya final yr in a deal that spans product improvement, world promotions, and inventive campaigns. Since then, advertisements have seen the Euphoria star lead a choreographed dance, problem tennis champion Roger Federer, and journey into house.
The fast-growing Swiss firm reported internet gross sales rose 43% to $901 million within the first quarter of 2025. It is because of report second quarter outcomes on Aug. 12.
Whereas edging in on the turf of legacy opponents like Nike and Adidas, On can be increasing within the way of life class and commenced a partnership with music artist FKA Twigs final yr.
